Published On: Fri, Mar 22nd, 2013

Sewing success

MARCH 2013

Innovations at Grand Deur for customers’ delight

By KS Correspondent

Riffat Chowdhary“Success is liking yourself, liking what you do, and liking how you do it.” This is what Riffat uttered while sharing her experience of her successful boutique and parlour business in Kashmir. Not long after getting married with Showkat Chowdhary, one of the renowned businessmen in Kashmir, Riffat Chowdhary got the idea to start her ‘dream project’ of a full-fledged boutique and beauty parlour in Srinagar. Her boutique cum parlour, Grand Deur, grew to become one of the premier attractions for hundreds of women in Kashmir. “In a traditional place like Kashmir, many women are hesitant to choose a fashion designing or parlour business as their career but I tell you that it has a great scope here,” Riffat said. “In a short span of time I got an immense response from my customers which encouraged me to enhance this business.”

Riffat made the decision to start Grand Deur three ago in March 2010 at Jawahar Nagar, Srinagar and since then she never looked back.  Being wife of a businessman helped her to make her dream true. “My husband, Showkat Chowdhary is a successful businessman and his experience helped me to make Grand Deur a successful project,” Riffat said. “By helping me in my business, I felt like he (Showkat Chowdhary) gave wings to my dream project.”

To start a woman-oriented business was a passion for Riffat and now she want to enhance her business on big scale. Revealing about her future plans, she said that she wants to establish a one-stop showroom for women, which would be the first of its kind in Kashmir. “Nowadays everybody wants the easiest ways of shopping but we do not have the options here,” she says. “I want to provide everything under one roof for women, so that they may not roam here and there for all shopping.”

Promising to provide the best and trendy clothes and other products, Riffat has kept almost all best designed clothes, hand bags, antique jewelry and other products at her boutique. Rating her boutique as one of the best in the valley, Riffat claims that she keep on researching the changing trends and tastes of women based products. “In order to successfully design and market a line that can sustain for so many years you must know your customer and what they want.”

“I choose every product carefully and I do spend hours daily on internet to find best designs and fabrics, so that I won’t annoy any of my customers. Even I have appointed the best designers, tailors and other skilled people from outside the valley who have a good experience in this field.”

Besides elite and upper middle class people who are the main customers for boutique products,Grand Deur is planning to provide dress materials and other products for middle class women. For this they are going to make products on affordable prices. “If we talk about boutique it is understood that it is focused for elite and upper middle class but I have now decided to make it affordable for all middle class also,” she said.

 

About the Author

Ajaz Rashid

- Ajaz Rashid is a renowned journalist writing on Politics, conflict, Business, Society, Health etc in Jammu and Kashmir over the last 10 years.

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